Developed business use case for leveraging generative AI in Salesforce Marketing Cloud. After presenting competitive analysis, market research, and conducting extensive user research, Tori and her team provided strategic recommendation on how to best implement the new technology for maximum value.

Consulted with product team for menopause focused telehealth platform looking to roll out to end to end web product. Developed and conducted user research, analyzed MVP metrics, presented competitive analyses, and drafted GTM strategy. Provided KPIs, strategic short and long term recommendations for product success

🔗 : Versalie

CSL4U is a research program at the University of Michigan that works with students in the Detroit area and designs tools for learning CS principles. As a research assistant, Tori worked closely with Advanced Placement (AP) Computer Science students, teaching programming principles and basic coding. Tori also played a role in eTextbook ideation, development and the analysis of testing outcomes.

Pretty in Paper is an invitation services company in Boca Raton, FL. In 2018, the company was looking to bring its presence online. Tori worked with the founder to build out a new website design and optimize product placement for client engagement. Tori leveraged tools like HTML and CSS and also helped her client with SEO. 

🔗: Github Project